The Impact of Corporate Social Responsibility

Most of us can relate to one organization or another that has made a significant difference in our lives or in the life of a loved one. Increasingly, CSR activities are bridging the gap between those places in our heart and their origin in our lives.

Represent the Brand – On or Off Duty

Employees carry the brand with them when they walk out the door. While it is impossible to manage people outside of the office, it is critical to build a company culture that reinforces brand-aligned behaviors.