Loyalty Programs: Big Spenders or Frequent Flyers?

Customers have other options in the marketplace and it’s important to get customer loyalty right. At Starbucks, customers will now be rewarded based on the dollars that they spend, not the number of transactions.

Here’s a Head Start . . . Feel More Motivated?

An academic study on getting a head start in a loyalty program has implications for incentive programs. Head starts get people involved and motivate them from the very beginning to achieve their goals.

The Price of Loyalty

A loyalty program should be designed to deliver your brand promise to your customers. Does your loyalty program match your brand?

Do Loyalty Programs Work?

A McKinsey study suggests that the amount invested in loyalty programs doesn’t pay off . Based on Starbuck’s loyalty program, should we be surprised?