In an effort to streamline processes, companies have lost the ability to connect with their customers. The right customer service is important to any business’s success, and you can’t put a price tag on that.
Loyalty Programs: Big Spenders or Frequent Flyers?
Customers have other options in the marketplace and it’s important to get customer loyalty right. At Starbucks, customers will now be rewarded based on the dollars that they spend, not the number of transactions.
Customer Service = Customer Engagement
When a company gets service right, they engage customers. And that creates loyalty.
Here’s a Head Start . . . Feel More Motivated?
An academic study on getting a head start in a loyalty program has implications for incentive programs. Head starts get people involved and motivate them from the very beginning to achieve their goals.
With Customer Loyalty, It’s All About Customer Service
The way customers are treated, especially when there are unexpected challenges, is the only way to keep them coming back, time after time.
The Price of Loyalty
A loyalty program should be designed to deliver your brand promise to your customers. Does your loyalty program match your brand?
How Smarter Customers Inspire Engagement Programs
Customers are smarter than ever about the buying process. Engagement programs help create positive interactions with customers every step of the way.
The Face of Customer Loyalty
When it comes to a customer loyalty program, it’s personal!
Do Loyalty Programs Work?
A McKinsey study suggests that the amount invested in loyalty programs doesn’t pay off . Based on Starbuck’s loyalty program, should we be surprised?
Gamification Is Already Part of Your Incentive Program
Incentive programs and gamification share the same principles of motivation.
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