September 12, 2025
Incentive travel is one of the most powerful ways to deliver meaningful sales incentive benefits. It ignites motivation, builds loyalty, and drives performance.
Why Incentive Travel Works
These five insights from the Incentive Research Foundation prove that travel rewards are strategic tools for business success.
📈 Case studies show a 112% ROI when travel rewards are used as a sales incentive.
Measuring the ROI of Sales Incentive Programs1
🚀 Overall, studies show a 22% increase in individual performance through incentive programs.
Incentives, Motivation and Workplace Performance: Research and Best Practices2
🏆 $30,000 trade-off: Salespeople consider the achievement of qualifying for an incentive program a great importance to their standing, and would give up 5% of take-home pay to join the President’s Club.
Award Program Value & Evidence White Paper3
🌍 Corporate, participant, and economic impact: Incentive travel aligns goals, creates unique experiences, and delivers better ROI than cash.
The Impact of incentive Travel Study4
💡 Motivation beyond winners: A joint study from SITE and the Incentive Travel Council shows that 90.7% of non-earners were still motivated by the travel reward.
Incentive Travel: The Participants’s Viewpoint5
This study is no longer available online. Contact us for a PDF and more information!
📘 Learn more by downloading our guide
Get the Full GuideIncentive travel is more than a reward—it’s a powerful opportunity to recognize and celebrate people in meaningful, memorable ways.
When achievements are honored in person, in front of peers and loved ones, it deepens the impact and strengthens emotional connections. Shared experiences create lasting memories that build trust, loyalty, and a sense of belonging—foundations that drive long-term engagement and performance. Investing in incentive travel is investing in relationships, and relationships are the true currency of business success.
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