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Is your program ready for today’s challenges?

Thoughts on the IRF 2024 Trends Report The last few years have certainly been a time of rapid change from the pandemic to the prevalence of remote work, from inflation to industry-specific layoffs at a time of overall low unemployment. It’s enough to make your head spin! And it’s certainly enough to merit taking a fresh a look at your …

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Updating your incentive travel budget

The trend is undeniable: Demand for travel is incredibly strong. Despite rumblings of recessions and industry-specific layoffs, travel bookings have been running above pre-COVID levels and incentive travel programs are booking well into 2025 and beyond.     While many companies try to keep the cost of their incentive travel program flat year over year, steady inflation will gradually eat into the …

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An insider’s journey through 50 years of SITE

It all began in 1973, when a small team of dedicated travel executives met at what was then the Americana Hotel in New York City, with a purpose: to create an association dedicated to advancing the incentive travel industry. That association launched as the Society of Incentive Travel Executives, and later become the Society for Incentive Travel Excellence, or SITE, …

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Two Very Different Resorts: One Very Big Thing in Common

When it comes to experiencing a wide selection of great destinations and resorts, I’ve been pretty lucky. Recently, I’ve had two stand-out experiences: Cameron House on Loch Lomond in Scotland and The Resort at Paws Up in Montana. In support of the Incentive Research Foundation (IRF), and as a way to showcase the resort to industry leaders, properties sometimes host …

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Incentive Travel in 2023

Rapid Recovery Driving Pressures and Expectations Susan Adams—Vice President of Engagement Strategy at Next Level Performance, and Chair Elect of the IRF Board of Trustees—was recently featured in the 2023 State of the Industry for Corporate & Incentive Travel Magazine. Read her assessment below. From a complete standstill to an explosion of demand, the incentive travel industry’s experience of 2022 served …

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Next Level Performance Announces Leadership Advancements in Group Travel

[New Brunswick, NJ] (October 14, 2022) – Next Level Performance, an industry leader in group travel, meetings and events, is pleased to share a series of promotions and advancements in our travel operations team. “After a period of rapid growth and the successful delivery of the biggest travel season in our history, we are pleased to announce the promotion of several members of …

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The world is eager to travel.

As COVID-19 vaccinations continue to increase, winter weather breaks in most areas of the country, and restrictions loosen on retail capacities and personal gatherings, Americans have one thing on their mind: it’s time to travel.

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Incentive Travel: Get Ready for a Comeback

COVID-19 vaccines are in distribution. Hotels and airlines are operating with new health and safety protocols. Destinations are opening their doors with clear guidelines. And if the gorgeous hotels and resorts filling my social media feed are any indication, there’s a great deal of pent up demand to get back on the road, or on the beach. Get ready for a comeback! Incentive travel is ramping up.