Drive your loyalty strategy with purposeful communication
Communication plays a vital role in all facets of business, and your loyalty strategy is no different. From emails, to SMS, to platform communications—you need to know who your audience is, where they are, and what they care about. The bottom line—it doesn’t matter how great your incentives program is, if nobody knows about it.
Below are a few things you should keep in mind when crafting messages to keep your audience informed and engaged.
Get in front of your audience with well-placed communications
According to The Small Business Blog, the average person receives 121 emails per day. This not only means that your content must be relevant, but you should have a good idea of where to reach your audience as well.
Does your audience mainly work in the field, on a computer, or a mixture of both? Do they communicate mostly by mobile phone or email? Perhaps you have a heavily trafficked intranet or internal program that boasts communications tools for company updates or promotions. Knowing where to find your audience is the first step in crafting your messaging, and determining your communication vehicles.
Engage your audience with relevant, useful reminders
People aren’t spending a ton of time reading emails these days. According to Litmus, between 2018 to 2022, we’ve seen a steady decline in the number of seconds people spend reading emails.
To ensure recipients are receiving and reading your updates, set up a steady email structure that is also engaging. Communicate the most important information up front, and keep readers interested with useful information throughout. If the intention is to let your sales team know about a new promotion—start with that. Or, maybe there are new updates to the Rewards Mall—personalize the email with point values available and move on to updated offerings.
These techniques can create value for your audience and ensure future communications are well accepted.
Celebrate milestones and achievements
Stand out from the competition by creating a culture of appreciation. Set up a promotional opportunity when a salesperson reaches a goal, or when a loyal customer celebrates an anniversary. Surprise and Delight promotions can be used one-off to excite your audience, while Do This Get That promotions can also be utilized to keep users interested in your program.
Read more about recognition strategies that can be used to optimize your loyalty program.
Engrave communications into your loyalty program strategy
From the start, your loyalty program strategy should include a marketing communications plan. We can help.
Next Level Performance recently launched Amplify—our newest proprietary technology, with the capability to host promotions, create campaigns, and reward your audience.