Incentive Research Foundation Names Susan Adams Chair Elect in 2023

Incentive Research Foundation Names Susan Adams Chair Elect in 2023

October 25, 2022

[New Brunswick, NJ] (October 25, 2022) – Next Level Performance, an industry leader in group travel, meetings and events, is pleased to announce that Susan Adams has been named Chair Elect of the Incentive Research Foundation’s (IRF) Executive Committee for 2023.

Susan is the current Vice President of Engagement Strategies & Corporate Services at Next Level Performance. She is an accomplished industry veteran, having led award-winning programs since 1993. Her career in incentives began in the European market, and she has been a leader in all facets of the business including group travel, customer service, air and marketing.

Susan has been honored to serve the IRF since 2016, as Research Chair, on the Board of Trustees, and as an Executive Committee Member At Large and Secretary/Treasurer.

She has also served as a Board and Committee Member on industry organizations that include the Incentive Marketing Association, Incentive and Engagement Service Providers, and the Performance Improvement Council. Susan is a past President the IMA Strategic Industry Group’s Recognition Council.

Susan has been a leader at Next Level Performance since 2005, and she is currently launching a new Engagement Strategies & Corporate Services business unit for Next Level.

“I am honored to continue to serve the Incentive Research Foundation and its mission to create relevant, actionable, and impactful research on motivation and non-cash incentives,” said Susan Adams, Vice President, Engagement Strategies & Corporate Services at Next Level Performance. “By deepening our understanding of incentives, recognition, and engagement, we improve outcomes for not only our industry, but also for client organizations and their stakeholders.”

The 2023 IRF Board term begins January 1, 2023. Click here to see the full IRF press release announcing the 2023 IRF Executive Committee and the IRF Board of Trustees.

About the Incentive Research Foundation

The Incentive Research Foundation ( funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives, as well as businesses interested in improved performance.

About Next Level Performance

Next Level Performance has been an industry leader in the design and implementation of sales incentives, employee recognition, meetings and events since 1976. Our B2B loyalty programs improve the performance of the employee groups, sales teams, channel partners and customers that matter most to your business. Our solutions are grounded in strategic thinking, a full suite of customizable technology solutions, data-driven recommendations, and a passion for Collaboration, Accountability, Respect for others, Ethical behavior, and exceptional Service to our clients, teammates and communities. For more visit

If you have any questions, please contact Amy Hickcox at [email protected].