Travel is a powerful motivator. It has emerged as the reward-of-choice for sales incentive programs because it inspires results for this critical revenue engine. But what makes it so effective, and what do we know about the outcomes?
A well-designed incentive program connects business goals to personal drives and aspirations. Eligible program participants are inspired to achieve the goals both for the benefit of the company and for themselves.
With challenging but achievable goals, travel programs are known to have the following unique characteristics...
As Vice President of Engagement Strategy & Corporate Services at Next Level Performance, Susan serves on the board of the Incentive Research Foundation (IRF), and chairs the IRF Research Committee. She has also served on the board of the Incentive Marketing Association (IMA) and is a past president of the Recognition Council, and a past member of the Performance Improvement Council and the Incentive and Engagement Solution Providers (IESP). She is interested in the strategies and benefits of employee engagement, incentive, and recognition programs. An avid traveler, she is also passionate about the art and science of incentive travel.