Travel is a powerful motivator. It has emerged as the reward-of-choice for sales incentive programs because it inspires results for this critical revenue engine. But what makes it so effective, and what do we know about the outcomes?
A well-designed incentive program connects business goals to personal drives and aspirations. Eligible program participants are inspired to achieve the goals both for the benefit of the company and for themselves.
With challenging but achievable goals, travel programs are known to have the following unique characteristics…