Next Level Performance produced a spectacular Incentive Travel Program to Florence, Italy, for Mercury Insurance’s top performers. The strategy and marketing materials used during the Treasures of Tuscany program kept participants engaged and motivated, and earned the company this prestigious honor from SITE Global.
Next Level Performance of New Brunswick, New Jersey has been named the winner of one of the incentive industry’s most coveted awards. The company was honored for creating the 2017 Most Effective Incentive Marketing Campaign for their client Mercury Insurance, by the Society for Incentive Travel Excellence (SITE). SITE is the only global organization dedicated to human motivation and engagement through the use of incentive travel.
President of Next Level, Dave Dittman says, “This is truly a great honor for Next Level Performance, our partner Mercury Insurance, and everyone on our team who had a hand in making this an award-winning program. What makes winning this particular category so special for us, is that in addition to celebrating the work of our Travel team, it also honors the work of our Strategic and Marketing Communications teams. In our 40-plus years of helping clients inspire performance, we have learned that when strategy, communication, and execution all come together, the results are magical.”
The program theme was inspired by the unique and beautiful treasures that Tuscany offers. Next Level and Mercury developed a robust communication plan to be sent to both the Mercury internal sales reps and to independent agents. Inspiring materials communicated the program goals and destination before, during, and after the program, with each branded piece tied to the Treasures of Tuscany theme, and highlighting the exceptional experience in store for Mercury winners. Next Level established the Treasures of Tuscany branding and created materials to convey program messaging. A flawless experience on site created lasting memories that will forever be connected to the Mercury brand.
Increases in sales, agent retention, and program engagement, can all be attributed to the program and the communications created before, during, and after the program. Mercury saw a 14% overall increase in sales and a 400% increase in awareness about the program. These results and the successful communications paired with an inspiring location is the reason for Next Level’s win.
“The Crystal Award not only recognizes the outstanding organizations that win them,” said Annamaria Ruffini, CIS, CMP, SITE president 2018, “but also showcases innovative ways planners can make the ordinary extraordinary to maximize human potential and achieve tangible business results. These winning programs are great examples of how, through thoughtful planning and creative program design, you can connect with people emotionally and motivate higher levels of performance.”
About the SITE Crystal Awards Recognition Program
In 1980, SITE created the Crystal Awards Recognition Program as a way to honor top professionals who deliver programs that connect motivational experiences to business results. The awards program honors the top tier of world-class organizations that excel in designing unique and memorable incentive programs that deliver measurable business results for their clients. This year’s awards event, held at the SITE Global Conference on January 14th in Rome, Italy, celebrated seven extraordinary motivational programs.
As Vice President of Travel & Engagement at Next Level Performance, Susan serves on the board of the Incentive Research Foundation (IRF), and chairs the IRF Research Committee. She has also served on the board of the Incentive Marketing Association (IMA) and is a past president of the Recognition Council, and a past member of the Performance Improvement Council and the Incentive and Engagement Solution Providers (IESP). She is interested in the strategies and benefits of employee engagement, incentive, and recognition programs. An avid traveler, she is also passionate about the art and science of incentive travel.