Many companies tap into their existing customer base to uncover a wealth of information and new business opportunities. But it’s not just Big Data; it can also work on a local level. A business advisory council—a customer-based team of regional business leaders - can provide valuable insights into the needs of the community, act as brand ambassadors, and generate revenue in the form of new business referrals.
The benefits of utilizing a well-managed advisory board are clear, but how do you direct and motivate council members—non-employee stakeholders who have their own business challenges and busy lives—to maintain a steady focus on YOUR business? This case study shows how one of our clients created a community-based Business Leaders Council to generate referrals and drive new business.
As Vice President of Travel & Engagement at Next Level Performance, Susan serves on the board of the Incentive Research Foundation (IRF), and chairs the IRF Research Committee. She has also served on the board of the Incentive Marketing Association (IMA) and is a past president of the Recognition Council, and a past member of the Performance Improvement Council and the Incentive and Engagement Solution Providers (IESP). She is interested in the strategies and benefits of employee engagement, incentive, and recognition programs. An avid traveler, she is also passionate about the art and science of incentive travel.