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9 tips to strengthen distributor loyalty

Distributor loyalty is a niche of its own. We’ve worked our way through many of the supply chain challenges of 2022 and the early part of 2023 – and our customers are now able to be a bit more selective again with what they buy, and where. Enter loyalty programs, to ensure distributors keep themselves central to the purchase cycle. …

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How to Harness the Halo Effect

Communication, non-cash rewards like meaningful gifts, and the celebration of accomplishments is key to harnessing the halo effect and establishing a better work environment.