People matter in the workplace and connecting with their needs and aspirations benefits the organization and the individual. Employee engagement is not a perk. It’s not a fad.

Companies today are striving to understand, engage, and retain Millennial or Gen Y employees. It is equally important to consider their slightly older managers. What can be done to inspire, support, and retain Gen X?

This millennial cultural shift provides an interesting opportunity for workers and employers: employee referrals.

The economy is improving, and this means that keeping employees is becoming harder. What can be done to keep your best employees and to convert the good ones into great ones?

Design your employee engagement programs with clear goals and a strategic foundation.

Some studies show that the most productive employees may not be happy employees. Companies should consider ways to address this.

Selling through a network of third-party reps or sales agents can be a challenge. How do you get more than your fair share of their time? Make it easy for them to do business with your company.

Create good sales habits. Reward your sales reps for their skills and accomplishments at every step of the sales process, not only for the final result.

Employees have spent their cash reward, in their mind, many times over before it’s received. The problem is that it doesn’t work the way they think it will. They think they want cash, but non-cash incentives are much more engaging and memorable.

By providing incentives and celebrating successes along the way, managers gain ground on employee engagement and deliver on the brand promise.

Are so-called “invisibles” in the workplace averse to recognition?

A culture of employee engagement drives organizational success.