Do Loyalty Programs Work?

In by Susan Adams

A McKinsey study suggests that the amount invested in loyalty programs doesn’t pay off . Based on Starbuck’s loyalty program, should we be surprised?

Here’s a Head Start . . . Feel More Motivated?

In by Susan Adams

An academic study on getting a head start in a loyalty program has implications for incentive programs. Head starts get people involved and motivate them from the very beginning to achieve their goals.

Becoming the Emotional Favorite with your Sales Agents

In by Susan Adams

How can you get sales agents to focus on your particular product line? Becoming an emotional favorite is one approach. Here are a few ways to get sales reps or agents thinking of you first.

Customers Make Great Marketers

In by Susan Adams

Whether they are chatting on the sidelines of their kids’ soccer games or posting reviews on Yelp, customers are broadcasting what their experience was, good or bad.

5 Ways to Motivate your Agents and Sales Reps

In by Susan Adams

Selling your products through independent agents or sales reps has a unique set of challenges. A well designed sales incentive platform can motivate the channel, and strengthen the brand.