When it’s time to plan your incentive travel program or to defend your recommendation to senior leaders, it can be challenging to know where you stand. How do you know if your program is on-target, and how it compares to other organizations? In a recent joint study, the Incentive Research Foundation (IRF), SITE, and Financial and Insurance Conference Planners (FICP) conducted the largest incentive travel survey to date and came up with a helpful incentive travel program benchmark.
Travel is a powerful motivator. It has emerged as the reward-of-choice for sales incentive programs because it inspires results for this critical revenue engine.