The “Good Old Days”

The future we want to build will bring forward the best of the past and marry it with the best of the present. I concluded that the people who worked for me and the people who were my peers all had five things in common.

Living Our Values: Service

Our customer service program manager delivered on our brand promise in an important way, when it mattered most.

Loyalty Programs: Big Spenders or Frequent Flyers?

Customers have other options in the marketplace and it’s important to get customer loyalty right. At Starbucks, customers will now be rewarded based on the dollars that they spend, not the number of transactions.

5 Ways to Motivate your Agents and Sales Reps

Selling your products through independent agents or sales reps has a unique set of challenges. A well designed sales incentive platform can motivate the channel, and strengthen the brand.

How To Design a Channel Incentive Program

Keeping your sales reps and channel partners focused on your products and services can be a challenge, particularly when your competitors are offering engaging incentive programs.

Customers Make Great Marketers

Whether they are chatting on the sidelines of their kids’ soccer games or posting reviews on Yelp, customers are broadcasting what their experience was, good or bad.

How are Rewards Programs Taxed?

Taxes on recognition and rewards programs must be handled carefully, to avoid having a negative impact on the recipient. Follow these guidelines to ensure that your recognition platform is managing taxation appropriately.