Community Service: A Tradition of HOPE

Last week was HOPE Week here at Next Level Performance. And as we do every year, we took the time and committed the resources to do something good for our community.

The “Good Old Days”

The future we want to build will bring forward the best of the past and marry it with the best of the present. I concluded that the people who worked for me and the people who were my peers all had five things in common.

Becoming the Brand of Choice. Increasing Consumer Loyalty Through Rewards.

View as PDF Attention-grabbing signs at retailers announce, “Cash Back!” for customer purchases. In any economy, consumers are looking for better prices and the promise of cash would seem to be a likely driver of purchasing behavior. Unfortunately, however, a tremendous opportunity is lost for the retailer. While such tactics may produce temporary bursts of purchases, they do not develop …

Channel Partners: An Opportunity to Engage

View as PDF Discussions of organizational stakeholders routinely include shareholders, employees, and customers. An equally important constituency, however, is made up of the channel sales partners, including sales people working for those companies forming the distribution channel. These partners are motivated differently than employees or customers, as they must first and foremost address the needs and priorities of their own …

Leadership in a Storm

Unexpected challenges are the greatest test of leadership. It’s easy to lead when everything is going well, but when faced with a serious difficulty, true clarity of purpose shows itself.